Effective Date: 29th October 2025
Ceramic 77 (“we,” “us,” or “our”) operates the website www.ceramic77.co.uk (the “Site”). This Privacy Policy explains how we collect, use, and protect your personal information when you visit or use our Site.
We are committed to protecting your privacy and handling your data in a transparent manner, in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Information We Collect
We collect your information in two ways: when you send us an enquiry, and automatically via your website visit.
A. Information You Voluntarily Provide (Contact Form)
When you submit an enquiry through our contact form, you voluntarily provide us with personal information, which may include your Name, Email Address, Phone Number, and the details of your message/enquiry.
- Purpose and Legal Basis: We collect this data to respond to your specific enquiry and discuss the services you are interested in. Our legal basis for this processing is Legitimate Interest (running our business by responding to direct customer communications).
- Crucially, we do not use this information for marketing or to send you any unsolicited updates. We will only use it to address your direct request.
B. Data Collected Automatically (Analytics)
When you visit our Site, we automatically collect certain Technical and Usage Data to understand how the Site is used. This data is collected through cookies and similar tracking technologies.
- This data includes your IP address, browser type, operating system, pages you viewed, and the time and duration of your visit.
- Analytics Tool: We use Google Site Kit to connect to Google Analytics. This service helps us monitor website traffic and improve the performance and content of our Site.
- Legal Basis: The legal basis for collecting this data is your Consent, which we request via our cookie consent mechanism when you first visit the Site.
2. How We Store and Share Your Information
A. Data Security
We implement reasonable technical and organisational security measures designed to protect the personal information we process. While we strive to protect your data, no security system is completely secure, and we cannot guarantee 100% security for data transmitted over the Internet.
B. Disclosure of Your Information (Third Parties)
We may share your data with the following third parties only when necessary:
- Google (Analytics): Your website usage data is shared with Google Analytics for processing, as described above in Section 1B.
- Professional Advisors: We may share data with professional advisors, such as accountants or lawyers, to establish, exercise, or defend our legal rights.
- Legal Compliance: We will disclose your information where we are legally required to do so to comply with applicable law, governmental requests, or a court order.
C. Data Retention
We will only keep your personal information for as long as is necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. We retain your data for a reasonable period necessary to complete your enquiry and follow-up, unless we are required to retain it longer for legal or accounting purposes.
3. Your Rights Under UK GDPR
Under the UK GDPR, you have the following rights regarding your personal data. You can exercise these rights by contacting us using the details below:
- Right to Access: The right to request a copy of the personal information we hold about you.
- Right to Rectification: The right to ask us to correct any inaccurate data we hold about you.
- Right to Erasure (‘Right to be Forgotten’): The right to ask us to delete your personal information in certain circumstances.
- Right to Restrict Processing: The right to ask us to suspend the processing of your personal data.
- Right to Object to Processing: The right to object to us processing your personal data, particularly where we rely on a legitimate interest.
- Right to Data Portability: The right to request your personal data be transferred to you or a third party.
- Right to Withdraw Consent: The right to withdraw your consent (e.g., for analytics tracking) at any time.
4. Contact Us
If you have questions or concerns about this policy, or wish to exercise your data rights, please contact us:
Data Controller: Ceramic 77 (Sole Trader)
Email: hello@ceramic77.co.uk
Address: Unit 4, City Works, China St, Fenton, Stoke-on-Trent ST4 3NJ
Complaints
You have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues. You can find contact details on the ICO website.
